Browsing University of Waterloo by Author "Sun, Hong"
Now showing items 1-1 of 1
-
Destination and Event Marketing: a Case Study in the 2007 C&D Xiamen International Marathon, Xiamen, China
Sun, Hong (University of Waterloo, 2007-09-24)Events have been recognized as one of three contributors to destinations. Event tourism has become a new tourism alternative in recent years. This research examines the relationships between the marketing and organizing ...